Serial entrepreneur and longtime AOL exec Ted Leonsis started producing documentaries, only to be aghast at how hard it is for most producers to get their movies distributed. So he turned to the Internet for a solution. His SnagFilms, which makes its debut today, targets the social-networking crowd with a website that offers full-length documentaries that can be shared on blogs, websites and personal pages on Facebook and MySpace. "Because everything is digital now, costs are down, quality is up, and we have this whole new generation of non-fiction filmmakers," says Leonsis, majority owner of two Washington, D.C.-area sports teams and chairman of SnagFilms. "There's more product but less distribution. I wanted to solve that problem." Leonsis started SnagFilms with AOL founder Steve Case and venture capitalist Miles Gilburne. He says the cut-and-paste simplicity of adding movies to your Web page is like "putting a movie theater directly onto your site. You choose the programming and present it to your audience."
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